Saltwater Pulse started life as a printed Outdoors Newspaper called ‘The Gillwetter’. It was published and distributed throughout the coastal areas of southeastern North Carolina. I also published a network of eZine style saltwater fishing websites for the saltwater enthusiast featuring monthly eZine covers, local Captains’ fishing reports, photos, videos, charter boat listings and more. Saltwater Pulse has since morphed to include a informational source for Business Owners, Captains’ of Fishing Charters, Guides and other Outdoor Services to get ‘How To’ online marketing and business information. Everyone asks about SEO, more specifically “How do I get to be number 1 in Google?”. My simple answer is, it takes time and effort. In the last couple years SEO, Search Engine Optimization, has gotten more technical and in the same sentence I can say, not much has changed since 1998. Today with the massive amount of regurgitated information on the great WWW it’s to easy to get completely overwhelmed with who to listen to. Our information comes from years of in the trench experience. So stick around, bookmark our website. Feel free to check out our pages. I’ll do what I can to share real world details on what might and might not work locally in your area.
Thanks for stopping by,
Mark Mayo
601MEDIA
We can also help with Web Development for Fishing Charters and Guide Businesses
eZine Marketing Strategies
Historically we marketed monthly eZine covers for 3 of our localized fishing websites for many years. Using photos from catches found in our local Captains fishing reports and photo galleries we created an eZine to promote our Captains businesses and our Charter Fishing Website Designs, WordPress Website Development Services, and our Search Engine Optimization Services.
From the Charter Business Help Blog…
How do I market my Charter Fishing Business?
Marketing your charter fishing business is an important step to attracting and retaining customers. Here are a few strategies you can consider as you begin to market your business: Create a website: A website is a key marketing tool for any business, and is especially important for a charter [...]
How do you start a Charter Fishing Business?
Starting a charter fishing business can be a rewarding and challenging enterprise. Here are a few steps to consider as you begin to plan your business: Research the market: Before you start your business, it is important to understand the local demand for charter fishing services. Research the local [...]
How To Start A Charter Fishing Business (Part 5)
While there are many aspects to starting, running and maintaining a charter fishing business, it is an ever evolving enterprise. Your business will be impacted by new and changing regulations, new fishing techniques, and a consistently changing marketing approach. Your job, aside from catching fish and entertaining your customers, is [...]
How To Start A Charter Fishing Business (Part 4)
Let’s talk about advertising. Starting a business without advertising would be difficult if not improbable. As I started my charter business, I found that my advertising approach changed considerably for the first two to three years. Call it fine tuning might be more appropriate. I guess I started with a [...]
How To Start A Charter Fishing Business (Part 3)
Knowing your expenses is critical not only to making a profit but also, to make sure you avoid financial trouble. It is easy to dream of doing something you love and how easy it is to build a business out of that dream. I mean you are a great fisherman, [...]
How To Start A Charter Fishing Business (Part 2)
As I stated in PART 1, the charter fishing business is more about entertainment than catching fish. If you are new to the business, you may have difficulty believing that: but it is true. Suppose you are running a trip and for some reason, any reason, your clients are not [...]