Saltwater Pulse started life as a printed Outdoors Newspaper called ‘The Gillwetter’. It was published and distributed throughout the coastal areas of southeastern North Carolina. I also published a network of eZine style saltwater fishing websites for the saltwater enthusiast featuring monthly eZine covers, local Captains’ fishing reports, photos, videos, charter boat listings and more. Saltwater Pulse has since morphed to include a informational source for Business Owners, Captains’ of Fishing Charters, Guides and other Outdoor Services to get ‘How To’ online marketing and business information. Everyone asks about SEO, more specifically “How do I get to be number 1 in Google?”. My simple answer is, it takes time and effort. In the last couple years SEO, Search Engine Optimization, has gotten more technical and in the same sentence I can say, not much has changed since 1998. Today with the massive amount of regurgitated information on the great WWW it’s to easy to get completely overwhelmed with who to listen to. Our information comes from years of in the trench experience. So stick around, bookmark our website. Feel free to check out our pages. I’ll do what I can to share real world details on what might and might not work locally in your area.
Thanks for stopping by,
Mark Mayo
601MEDIA
We can also help with Web Development for Fishing Charters and Guide Businesses
eZine Marketing Strategies
Historically we marketed monthly eZine covers for 3 of our localized fishing websites for many years. Using photos from catches found in our local Captains fishing reports and photo galleries we created an eZine to promote our Captains businesses and our Charter Fishing Website Designs, WordPress Website Development Services, and our Search Engine Optimization Services.
From the Charter Business Help Blog…
How To Start A Charter Fishing Business (Part 1)
My name is Capt. Rick Bennett, Ret. After 25 years as a banker, where I ended up my career in Wilmington, NC, I decided to pursue my lifelong passion: FISHING! I had a 17’ skiff and I thought I had the fishing knowledge to make it work. I quickly found [...]
A damn good 2023 and forward Fishing Charter Marketing Strategy
This article was originally published by Mark Mayo over at 601MEDIA,LLC. Marketing is an Investment Q: What is a Marketing Strategy? A: 1)A plan of action designed to promote and sell a product or service. 2)A business's overall plan designed to reach prospective consumers and turn them into customers. In [...]
Google, The Great Wizard
Google, “The Great Wizard, Controller of All”, see’er of everything, right? Not at all. Google’s core functionality is counting and storing. Breaking it down further, it performs mathematical functions on 0’s and 1’s, on or off, switched unswitched, Vref+ Vref-, however you want to look at it. Sorry folks, [...]
Link Building Tips using ahrefs.com FREE backlink checker tool
1)Linking in general, Don’t send all of your incoming links to the home page. Instead send some of them to your most important pages, such as a blog post, a service page, etc. 2)Link building for rankings, spy on your competitors backlink profile. Find Googles #1, #2, and #3 [...]
Content Marketing Strategy Tip
Content Marketing Strategy: Content Marketing Strategy Tip: Using Keyword Research, figure out what search terms your ideal customers are using to find you. Write down the keyword phrases with the highest search volume. Now, do a Google search for each of the keyword phrases and write down the top three [...]
Tracking Tips
Tracking Tips: You have to use some sort of tracking on all of your marketing efforts. Track, Track, & more Track! Track everything… if it’s possible, online and offline. For online- Google Analytics is a free tracking service, I recommend starting with it… NOW! For offline- use tracking codes [...]